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4.8 out of 5Based on 1,200 reviewsAverage rating 4.8 out of 5
Hotel quality at home
So soft, absorbent and beautifully made. This bundle is worth every penny. My bathroom feels like a spa now.
Amazing texture
The waffle texture is not only stylish but also dries so quickly. Love the neutral colour against our tiles.
The perfect set
Everything you need in one bundle. Great quality and it looks beautiful folded on the shelf.
Still like new
Eighteen months in and they have not thinned or gone scratchy. I have since bought two more sets.
Heavier than expected
Genuinely hotel weight — they take a little longer to dry on the rail, which is the trade-off for the thickness.
Worth the wait
Ordered during a restock and it was worth it. The stitching and the hem are a clear step above what I replaced.
The bundle
The complete
ECRUA ritual.
Everything you need, considered as one complete experience.
Bought separately
0 pieces in your bundle
- Free shipping
- 30-day returns
- 2-year warranty
Secure checkout
Support
Questions, Answered.
Everything about materials, care and delivery. If something is missing, we are one message away.
Still deciding?
Tell us what you are looking for and we will point you to the right weight and weave.
Contact usWeight and fibre. Our ultrasoft towels are woven at 600 gsm from long-staple cotton — heavier than most towels sold for the home and closer to what you find in a good hotel. Longer fibres mean fewer joins in the yarn, so the pile stays dense and does not shed.
Cotton grown in the Nile delta, where the climate produces unusually long fibres. Long staple spins into a smoother, stronger yarn that absorbs more water and softens rather than thins with age.
A flat cotton weave built in an open honeycomb structure instead of a looped pile. It holds less water, dries in a fraction of the time and stays fresh on the hook between showers.
A fibre spun from eucalyptus pulp in a closed-loop process that recycles its own solvent and water. Smoother than cotton, naturally breathable, and good at moving moisture away from the skin.
Warm wash at 40°C with a mild detergent, tumble dry low. Skip fabric softener — it coats the pile and stops it absorbing. Wash new towels once before first use.
Yes, worldwide. Shipping is free on orders over $100, and you will get a tracking link by email as soon as your parcel leaves the warehouse.
Thirty days from delivery. Use the towels, sleep on the sheets, and if they are not right, start a return from your account for a full refund.
Most orders leave within one working day. Delivery is two to four working days in India and five to eight days for most international destinations.
- Premium MaterialsThoughtfully sourced
- Hotel WeightSubstantial & long lasting
- Considered DesignQuiet, timeless.
- Everyday LuxuryMade for real life.
